How to Create Amazing Video Content With Meryl Ayres From Wistia

How to Create Amazing Video Content With Meryl Ayres From Wistia Are you using video content in your marketing strategy? With about 87 percent of marketers using video, you wouldn’t be alone. If you haven’t made the leap yet, you might be looking for tips on how to get started. Today we’re going to be talking to Meryl Ayres. She is the associate creative director at Wistia, a software company that helps businesses and marketers get results from their videos. She is going to share her best tips on how to leverage the power of video content to improve your marketing strategy. Some of the highlights of the show include: A bit about Wistia and what Meryl does there. The types of stories and situations that lend themselves well to video content. How Wistia plans and executes their videos, including how they handle off-the-cuff material. Why it’s so important to have a sense of humor, as well as why sometimes humor isn’t the right approach. Meryl’s best tips on creating video content that will resonate with its intended viewers. Which comes first, the video or the post, depending on the circumstances. Why you might not like the sound of your own voice in a video. Hints and tips for someone who is just dipping their toes in the world of video marketing. Powered by PodcastMotor Actionable Content Marketing powered by By AMP052: How To Create Amazing Video Content With Meryl Ayres From Wistia 00:00/00:00 1x 100 > Download file Subscribe on iTunes Leave Review Share Links: Wistia Using Humor in Branded Content Say What? Why Your Voice Sounds So Weird in VideosIf you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud,  Stitcher, and Google Play. Quotes By Meryl: â€Å"Video is an amazing way to teach someone about a concept with a medium that’s dynamic and engaging.† â€Å"Look at what you’re trying to accomplish: Whatever your goals are in social media, can you use video to promote those goals?† â€Å"Consider the holistic content perspective rather than just looking at video in isolation.†

How to Use the Complement Rule in Statistics

How to Use the Complement Rule in Statistics In statistics, the complement rule is a theorem that provides a connection between the probability of an event and the probability of the complement of the event in such a way that if we know one of these probabilities, then we automatically know the other one. The complement rule comes in handy when we calculate certain probabilities. Many times the probability of an event is messy or complicated to compute, whereas the probability of its complement is much simpler. Before we see how the complement rule is used, we will define specifically what this rule is. We begin with a bit of notation.  The complement of the event  A, consisting of all elements in the  sample space  S  that are not elements of the set  A, is denoted by  AC. Statement of the Complement Rule The complement rule is stated as the sum of the probability of an event and the probability of its complement is equal to 1, as expressed by the following equation: P(AC) 1 – P(A) The following example will show how to use the complement rule. It will become evident that this theorem will both speed up and simplify probability calculations. Probability Without the Complement Rule Suppose that we flip eight fair coins - what is the probability that we have at least one head showing? One way to figure this out is to calculate the following probabilities. The denominator of each is explained by the fact that there are 28 256 outcomes, each of them equally likely. All of the following us a formula for combinations: The probability of flipping exactly one head is C(8,1)/256 8/256.The probability of flipping exactly two heads is C(8,2)/256 28/256.The probability of flipping exactly three heads is C(8,3)/256 56/256.The probability of flipping exactly four heads is C(8,4)/256 70/256.The probability of flipping exactly five heads is C(8,5)/256 56/256.The probability of flipping exactly six heads is C(8,6)/256 28/256.The probability of flipping exactly seven heads is C(8,7)/256 8/256.The probability of flipping exactly eight heads is C(8,8)/256 1/256. These are mutually exclusive events, so we sum the probabilities together using one the appropriate addition rule. This means that the probability that we have at least one head is 255 out of 256. Using the Complement Rule to Simplify Probability Problems We now calculate the same probability by using the complement rule. The complement of the event â€Å"We flip at least one head† is the event â€Å"There are no heads.† There is one way for this to occur, giving us the probability of 1/256. We use the complement rule and find that our desired probability is one minus one out of 256, which is equal to 255 out of 256. This example demonstrates not only the usefulness but also the power of the complement rule. Although there is nothing wrong with our original calculation, it was quite involved and required multiple steps. In contrast, when we used the complement rule for this problem there were not as many steps where calculations could go awry.​

Philosophy Essay Example | Topics and Well Written Essays - 2500 words - 6

Philosophy - Essay Example e worry that this world might too be a dream was famously expressed by the French philosopher Rene Descartes in the seventeenth century in his Meditations. In fact, he specifically sought to doubt whatever could be doubted in order to lay the foundations for true knowledge through reasoning. After pointing out what happens during sleep, he makes his ‘dreaming argument’ when he writes, â€Å"In dwelling carefully on this reflection, I see so manifestly that there are no certain indications by which we may clearly distinguish wakefulness from sleep that I am lost in astonishment. And my astonishment is such that it is almost capable of persuading me that I now dream† (Descartes, 2009: 12). Put simply, the reasoning of his argument is that perceptions during both states are similar, and given that there are no ways to distinguish between them, therefore this raises the possibility that even during ‘waking’ one may be dreaming such that the perceptions du ring ‘waking’ may turn out to be ‘false’ as in dreams. An outline of this argument is presented below. Thus, Descartes doubts both; being presently awake and being ever awake. He refers to the particulars (i.e. what we do) during sleep as false delusions, and the things represented to us in dreams, as â€Å"painted representations which can only have been formed as the counterparts of something real and true †¦Ã¢â‚¬  (ibid). Incidentally, this shows that the non-dream world does have a greater originality than the dream world because what is painted in dreams is not created ex nihilo, but he continues to suggest that all the thoughts he has â€Å"are no more true than the phantasies† of his dreams (ibid: 49). Furthermore, Descartes’ obsessively skeptical approach is rather dubious because in places, it does not make sense, and some of his ideas like the demon are hypothetical. Moreover, it is ironic that after much doubting and casting aside the trustworthiness of the senses, he never once doubts his own

Resume Assignment Example | Topics and Well Written Essays - 500 words - 3

Resume - Assignment Example My previous work experiences entail dealing directly with people through administering functions and through managing organizational campaigns. I am highly skilled in undertaking effective communication, in various medium. I am an exemplary team player and could work in diverse environments; even in demanding or highly challenging situations. My ability to discern appropriate conflict negotiating techniques, as well as apply problem-solving strategies, make me highly competent for the position. Likewise, my aviation knowledge and skills would be a potential advantage for an Air and Marine Interdiction Agent, in the near future. I am hereby attaching my resume for your perusal. I would be available for interview at your most convenient time. I could be reached in any of the stipulated contact details. I am confident that when considered for the position, we would be establishing a mutually beneficial business relationship. I would be looking forward to hearing from you

AVON Case Analysis Essay -- Business Management Studies Essays

AVON Case Analysis Organizational Mission Avon wants to provide everyone with high quality and innovative health and beauty products as well as financial opportunities through sales representatives that are easily obtainable, in many ways, in every part of the world. Avon hopes by bringing these products to everyone everywhere through global markets the company can improve the quality of life for anyone around the world. Corporate Objectives Corporate objectives bring structure to a company’s operations so it will sustain growth, achieve its mission/vision and set the outcome and target for the company to achieve. Corporate objectives include financial and strategic objectives. Financial Objectives: Growth in Sales: In 2001 the success of the Goodbye to Breast Cancer lipstick campaign, inventory clearance programs, and the increase of active representatives acquired through the successful implementation of the Sales Leadership program resulted in revenues growing 5% from $5,682 million in 2000 to $5,958 million in 2001. The growth in sales was due to the 9% increase in units because of the success of the programs implemented that are mentioned above. Avon plans to increase sales annually by continuing to recruit Leadership Representatives around the world, utilizing the Internet to help these Representatives sell Avon products more efficiently, and extending the Avon brand to new products and possibly new channels. (3) Bigger profit margins: Lower sales in Latin America than expected and additional strategic spending on consumer marketing initiatives caused the slight decrease in profits for the 2001 year. The drop may have been a lot worse if it was not offset by considerable margin improve... ... 3/20/02 Vol 239 P. B12A 12. Direct Marketing, Garden City â€Å"Avon to Target Teens† November 2001Anonymous, Volume 64 Issue 7 p. 22 13. Investor Relation Business â€Å"Avon Ups Johansen† Editorial Staff, January 28, 2002, p.1 14. Brandweek, â€Å"Avon Calls on Upscale Women for Becoming† by Christine Bittar, August 13 2001, p.6 15. Quarterly Report (SEC for 10Q) 16. â€Å"Unbecoming† by Moreno, Katarzyna, Forbes, June 10, 2002 Vol. 169 Issue 13 17. Business and Company Resource Center â€Å"Cosmetics, Household, and Personal Care Products US outlook† Lewis May 2, 2002 18. â€Å"Alliance Formation with Direct Selling Companies: Avon and Mattel†, Lawrence B. Chonko, Journal of Personal Selling and Sales Management, Winter 99’ Vol.19 Issue 1 pg 51. 19. â€Å"Most admired Soap and Cosmetic Companies, 2002†. Fortuen, March 4, 2002. pg. 77

Police and Law Enforcement Response

Checkpoint: Police and Law Enforcement Response A police officers role in society is to effectively enforce laws, arrest offenders when a crime has been committed, prevent crime to their best ability, preserve the peace whenever possible, and provide services to community citizens in their time of need. Over the past 25-30 years, police departments have proactively been enforcing the Community Policing Theory, developed by Professor Herman Goldstein, on their staff and officers. Community policing promotes relationships between officers and society. In order to prevent crime, officers and communities need to work together to address the problems that encourage or cause criminal activity. In order for this theory to work properly, police officers and the community must understand and respect each other as well as the principles of community policing. The basic principles are: colleagues, partnerships, implementation, and long term. Colleagues refer to effective communication between the community and police; therefore making relationships stronger between them both. Partnerships consist of relationships between the police and different organizations such as: schools, neighborhood groups, families, merchants, etc†¦ Implement is a primary principle that relates to the specific needs of a community and examining different programs that might be effective. The Long term principle refers to police and members of community taking a long-term perspective and approach to improve. Accepting the realization that trust and effective relationships take time and resources to develop and maintain. The community policing theory has become an efficient and helpful tool to police and their communities everywhere. It would be easy to conclude that if we hypothetically lessened police involvement in the community policing theory, the results would be devastating. The members of the community would still be reporting crime; however, there would be less police officer’s to respond and handle it. The crime rates would escalate quickly and chaos would occur in certain parts where police involvement was declined. The system would basically fail, due to taking away a key piece to its foundation. Overall, it takes community members and police together to make the theory work effectively and maintain its balance. Not only is balance crucial between officers and its community; it is crucial for an officer to have balance internally too. There is many restrictions and guidelines placed on an officer when on or off duty. They don’t have the equal amount of freedom a regular citizen is entitled too. These restrictions come from their department, Bill of Rights, and Constitution. It is imperative that the officers follow a strict rule of ethics, while on or off duty to set an example for the rest of community. A tricky restriction is a term called Probable Cause. Probable Cause is defined as the logic, experiences, and circumstances that lead ‘a prudent man' to believe a crime has been committed, or an individual may have been involved in a crime. This term, also known as a citizens fourth amendment, has quite a bit of power behind it. It truly does impact a police officer on a daily basis, by the amount of power to either make or break a case. It directly is linked to how evidence is searched and seized, or how a citizen is searched. Probable cause has the ability for a Judge to find evidence crucial for a conviction, either admissible or inadmissible in a court of law. If a police officer violates the rights or privacy of a citizen, it can have some grave consequences such as: loosing a case, fined, sued, setting a criminal free or legal action brought towards his/her self. So in order to prevent these consequences from occurring, officers should take the proper precautions and remember the guideline; that there must be sufficient or sensible reason to justify the intrusion of a search or seizure. The best way to ensure safety is to not conduct any searches without a warrant, signed by a neutral judge. Even though this is not very realistic or practical; however, the purpose of a warrant is to provide that protective layer between the exuberance of the officers and the privacy of the public. At the end of the day, the court is responsible for reviewing the actions of the police in their everyday life; this is when they balance the interest of law enforcement against the interest of personal liberty. Then they determine whether or not probable cause existed for the search or arrest. In conclusion officer’s can avoid these issues by not falling into corrupted ways. Officers should respect their position and not violate their power; this will build a trusting relationship between the community and them. Another solution to prevent issues from occurring would be for officers to get involved more with their communities. Going to games, meeting people, setting up time for the youth, establishing friendships; would not only build the strength of the officer to the community but prevent crime before it starts. Exploring being a proactive officer, instead of a non-proactive officer is the best way to aid police and their organizations in combating crime.

7 Fun Ideas for Morning Meeting Greetings