How to Create Amazing Video Content With Meryl Ayres From Wistia

How to Create Amazing Video Content With Meryl Ayres From Wistia Are you using video content in your marketing strategy? With about 87 percent of marketers using video, you wouldn’t be alone. If you haven’t made the leap yet, you might be looking for tips on how to get started. Today we’re going to be talking to Meryl Ayres. She is the associate creative director at Wistia, a software company that helps businesses and marketers get results from their videos. She is going to share her best tips on how to leverage the power of video content to improve your marketing strategy. Some of the highlights of the show include: A bit about Wistia and what Meryl does there. The types of stories and situations that lend themselves well to video content. How Wistia plans and executes their videos, including how they handle off-the-cuff material. Why it’s so important to have a sense of humor, as well as why sometimes humor isn’t the right approach. Meryl’s best tips on creating video content that will resonate with its intended viewers. Which comes first, the video or the post, depending on the circumstances. Why you might not like the sound of your own voice in a video. Hints and tips for someone who is just dipping their toes in the world of video marketing. Powered by PodcastMotor Actionable Content Marketing powered by By AMP052: How To Create Amazing Video Content With Meryl Ayres From Wistia 00:00/00:00 1x 100 > Download file Subscribe on iTunes Leave Review Share Links: Wistia Using Humor in Branded Content Say What? Why Your Voice Sounds So Weird in VideosIf you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud,  Stitcher, and Google Play. Quotes By Meryl: â€Å"Video is an amazing way to teach someone about a concept with a medium that’s dynamic and engaging.† â€Å"Look at what you’re trying to accomplish: Whatever your goals are in social media, can you use video to promote those goals?† â€Å"Consider the holistic content perspective rather than just looking at video in isolation.†

How to Use the Complement Rule in Statistics

How to Use the Complement Rule in Statistics In statistics, the complement rule is a theorem that provides a connection between the probability of an event and the probability of the complement of the event in such a way that if we know one of these probabilities, then we automatically know the other one. The complement rule comes in handy when we calculate certain probabilities. Many times the probability of an event is messy or complicated to compute, whereas the probability of its complement is much simpler. Before we see how the complement rule is used, we will define specifically what this rule is. We begin with a bit of notation.  The complement of the event  A, consisting of all elements in the  sample space  S  that are not elements of the set  A, is denoted by  AC. Statement of the Complement Rule The complement rule is stated as the sum of the probability of an event and the probability of its complement is equal to 1, as expressed by the following equation: P(AC) 1 – P(A) The following example will show how to use the complement rule. It will become evident that this theorem will both speed up and simplify probability calculations. Probability Without the Complement Rule Suppose that we flip eight fair coins - what is the probability that we have at least one head showing? One way to figure this out is to calculate the following probabilities. The denominator of each is explained by the fact that there are 28 256 outcomes, each of them equally likely. All of the following us a formula for combinations: The probability of flipping exactly one head is C(8,1)/256 8/256.The probability of flipping exactly two heads is C(8,2)/256 28/256.The probability of flipping exactly three heads is C(8,3)/256 56/256.The probability of flipping exactly four heads is C(8,4)/256 70/256.The probability of flipping exactly five heads is C(8,5)/256 56/256.The probability of flipping exactly six heads is C(8,6)/256 28/256.The probability of flipping exactly seven heads is C(8,7)/256 8/256.The probability of flipping exactly eight heads is C(8,8)/256 1/256. These are mutually exclusive events, so we sum the probabilities together using one the appropriate addition rule. This means that the probability that we have at least one head is 255 out of 256. Using the Complement Rule to Simplify Probability Problems We now calculate the same probability by using the complement rule. The complement of the event â€Å"We flip at least one head† is the event â€Å"There are no heads.† There is one way for this to occur, giving us the probability of 1/256. We use the complement rule and find that our desired probability is one minus one out of 256, which is equal to 255 out of 256. This example demonstrates not only the usefulness but also the power of the complement rule. Although there is nothing wrong with our original calculation, it was quite involved and required multiple steps. In contrast, when we used the complement rule for this problem there were not as many steps where calculations could go awry.​