How to Create Amazing Video Content With Meryl Ayres From Wistia

How to Create Amazing Video Content With Meryl Ayres From Wistia Are you using video content in your marketing strategy? With about 87 percent of marketers using video, you wouldn’t be alone. If you haven’t made the leap yet, you might be looking for tips on how to get started. Today we’re going to be talking to Meryl Ayres. She is the associate creative director at Wistia, a software company that helps businesses and marketers get results from their videos. She is going to share her best tips on how to leverage the power of video content to improve your marketing strategy. Some of the highlights of the show include: A bit about Wistia and what Meryl does there. The types of stories and situations that lend themselves well to video content. How Wistia plans and executes their videos, including how they handle off-the-cuff material. Why it’s so important to have a sense of humor, as well as why sometimes humor isn’t the right approach. Meryl’s best tips on creating video content that will resonate with its intended viewers. Which comes first, the video or the post, depending on the circumstances. Why you might not like the sound of your own voice in a video. Hints and tips for someone who is just dipping their toes in the world of video marketing. Powered by PodcastMotor Actionable Content Marketing powered by By AMP052: How To Create Amazing Video Content With Meryl Ayres From Wistia 00:00/00:00 1x 100 > Download file Subscribe on iTunes Leave Review Share Links: Wistia Using Humor in Branded Content Say What? Why Your Voice Sounds So Weird in VideosIf you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud,  Stitcher, and Google Play. Quotes By Meryl: â€Å"Video is an amazing way to teach someone about a concept with a medium that’s dynamic and engaging.† â€Å"Look at what you’re trying to accomplish: Whatever your goals are in social media, can you use video to promote those goals?† â€Å"Consider the holistic content perspective rather than just looking at video in isolation.†