Research project Essay Example | Topics and Well Written Essays - 3500 words - 2

Research project - Essay Example The research can be carried out based on a survey on the loyal customers as well as the managers of the restaurant. Hence, the participation of the customers is an important factor for the research that is to be conducted. As the demand for fast food is increasing, the business of Pizza Express restaurant is expanding and therefore the researcher has chosen this as the topic of discussion. The research is to be conducted in a mixed method approach using both qualitative as well as the quantitative methodology by conducting a survey and an interview to the customers and the managers of Pizza Express restaurant. Since the customer satisfaction level can only be measured based on the responses of the customers about the services offered by the employees hence this quantitative approach comprising of questionnaires is the best methodology to be followed. The overall analysis regarding the performance of the company is carried out based on the responses of the customers and the managers that would satisfactorily answer the research question. The restaurant aims at providing quality food to its customers and expanding its business all over the world so as to raise its customer base. The company introduced pizza in the UK for the first time in 1956 as it is considered as one of the best loved brands of UK (Johnson, et al., 2000). The restaurant is suitable for all types of events that are starting from a business lunch to a night out with friends. The company is known to serve the authentic Italian pizzas to the customers of different origin. The restaurant is known to offer a free customer Wi-Fi service in order to facilitate the payment App (Ehsan, 2012). The customers are expected to order pizza online and the restaurant is highly efficient in delivering quality products and quick services. The new app launched by the Pizza Express restaurant enables the customers to pay their bills online and also provide feedback for the pizzas that are